BOPIS, an industry acronym that means buy online and pick up in store, is a new type of distribution model that
combines an online presence with a physical location. In order to reduce delivery times and eliminate shipping
costs, as well as improve customer service, retailers are offering their customers the option to have their online
purchases available for immediate pick-up at their storefronts. Other terms used in this new and growing space are
BOPIL, meaning buy online pickup in locker, BOSS, buy online ship-to store, and Click and Collect.
Brick and Mortar retailers are connecting the gaps in their online e-commerce strategies and physical footprint with their BOPIS
programs. The program leverages the traditional strength of the Brick and Mortar approach with the convenience found online which is helping to recover and replace the foot traffic and customer loyalty lost due to shifting buying patterns and online retail giants. BOPIS is allowing retailers the ability to achieve their ultimate goal of giving a great customer experience, creating that necessary customer loyalty for a successful business. A study on consumer buying trends during the 2018 holiday shopping season showed that Click and Collect was a competitive advantage for Brick and Mortar retailers.